Which of the following is true about advertising during the period between 1993 and 2000? Beginning in 1928, the US Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." Here are some descriptions of the ads that he finds: b. The cost of business meals can be During the 1950s, Americans began to fear: a. that they were being seduced by subliminal advertising. The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. when investing in business ventures. 74. a. The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences. This meant that advertisers were now: For advertisers, one main difference between the period after WW1 and period following WW2 is that after WW1________. An employer can deduct the full cost of meals provided to employees as compensation. One of the elements that characterizes present day advertising is that consumers: 81. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? Low exposure numbers C. International regulations opposing product placements D. Ineffective reach E. Low recall rates 95. During which era of advertising did consumers first begin to surround themselves with devices related to communication? 50. c. It was understood that Internet adverting was going to change the advertising landscape. The prewar movement to reform and regulate advertising was dissipated in the 1920s by the distractions of war and advertisings role in the war effort, Men became the major target of advertisers in the 1920's because they were the head of the households and made most purchasing decisions, During the 1920's "fantasy" advertisements dominated the ad industry, In 1924, Bruce Barton in his book, The Man Nobody Knows, portrayed Jesus as the archetypal ad man, Advertisers responded to the Depression by adopting a tough, no frill style in their ads, During the widespread poverty of the Great Depression, most segments of the population believed in the power of advertising, During the 1950's a renewed consumer culture resumed, and advertising once again found the respectability and fame it had in its hayday of 1920, After WW2 and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiments that "you know its an ad and so do we", The creative revolution was a period of time in which advertising started to take on themes, language and look of the revolutionary 1960s. d. consumers can communicate with each other. 66. ", c. the branding of products became the norm. Branded entertainment is the process of combining a brand’s marketing strategy with entertainment, and is also known in the marketing world as "advertainment". They are not as popular as they used to be. 65. Who added to the fear and hysteria over advertising in the 1950s? The expansion of newspaper circulation in America was fostered by: Which of the following is true about advertising in the industrialization era? It was marked by the advent of the Internet. The foundation was laid for advertising to become a prominent part of the business environment when the Westernworld turned to _____ as the foundation of economics. a. Ads no longer reflected traditional values. He said this because: c. the technology to measure advertising impact had improved. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech." 47. Which of the following is true about advertising during the period between1993 and 2000? Branded content is about enhancing the image of the brand. With branded content, the needs of the audience are always the priority. 80. b. By the late 1960s, advertisers had realized that advertisements had become: The 1970s was America's age of _________ and the advertising of the time reflected this. Doyle Dane took over the account around 1959. 64. 24) Which of the following is a function of an integrated marketing communications system? How were women depicted by advertisers in the 1950s? In the 1990s, the measurement of ROI in advertising was . I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. Ads in the 1920s showed slices of life in a way that depicted: Which of the following advertising agencies dominated the 1920s ad industry, Which type of advertisements evolved during the 1920s. Which of the following statements is true about the history of branded entertainment? This helped them: 45. b. Companies want to increase loyalty amongst their audience. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. One of the changes seen in advertising during the 1980s was the: a. growth and impact of British agencies. In the 1700s, a middle class spawned by the rise of regular wages from factory jobs, was beginning to emerge, Advertising was highly regulated during the industrial era which limited the scope for advertisers to come up with creative ads, Advertising in the early 1800s was widely considered an embarrassment, and the firms risked their credit ratings due to their advertising, because banks considered it use a sign of financial weakness, By 1900, an increase in supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising, The first regulatory initiative by the federal authorities was the Pure Food and Drug Act that required manufacturers to list the active ingredients of their products on their labels, Manufacturers were required to list the active ingredients in their products after the creation of the pure Food and Drug Act in 1906. Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. 48. In the mid-1800s, advertising was done through . Which of the following is a true statement? 68. Which of the following is true about advertising during the Great Depression? The expansion of newspaper circulation in America was fostered by: c. extended railroads and growing urban centers. 60. Selected Answer: Branded entertainment. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. For advertisers, one main difference between the period immediately after World War I and the period immediately following World War II was that after World War I. National firms started putting names on their products because: c. brands commanded a higher price than commodities. In the mid-1990s, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. Branded entertainment gets lesser First Amendment protection than ordinary advertising does. c. became aware of its own role in consumer culture. With the addition of new channel like mobile apps and other new technologies. Which of the following statements is true about the contingency perspective? 62. When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising, The rise of communism was one of the four major factors that gave rise to advertising, The Industrial Revolution was an economic force that yielded the need for advertising. E-business is a form of e-advertising in which companies sell to household consumers. 83. This meant that advertisers were now: 61. This early form of branded content worked well because the entertainment media were oligopolies, so cultural competition was limited. A price setter usually has a large market share b. D? 82. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. 53. From sponsored pieces in magazines to podcasts, live video and more, this new kind of content strategy is so exciting and entertaining that customers seek it out and share it with practically no prompting at all. The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics. 71. Why did woman become the primary target for advertisers in the 1920s? Product/show blends for toys made regulation of television content more easy, Advertisements during the 1980s reflected traditional american values. During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry. 41. Barnum Era" (1875 to 1918) were characterized by: a. a bold and garish style filled with incredible claims. During which era of advertising did consumers first begin to surround themselves with devices related to communication? The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales—Ivory soap—with the slogans "It floats" and "99-44/100 percent pure. 30) Which of the following statements about newspapers is true? b. c. art directors and copywriters began to have more say over how agencies were run. a. it can avoid consumers' welltrained avoidance mechanisms to advertisements. Striving to maximize the use of overtime and thereby increase worker satisfaction with their take-home pay Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." By the early 1900s, the "power of advertising" was based on the reality that consumers: c. are willing to pay more money for brands. a. Fox Digital Studios puts focus on branded entertainment, as News Corp. rebrands studio to incorporate more advertising into content. Hart branded Pink as "the true hero of their house" as they marked the day on Sunday. b. During the pre industrialization era, advertisements appeared in _________. d. There was an emphasis on art, inspiration, and intuition. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? Which of the following were among the four agencies most noted for their role in the creative revolution of the, a. Doyle Dane Bernbach and Wells Rich and Green. Television advertising was influenced by rapid cuts with a very self-conscious character. Which of the following is a major factor that gave rise to advertising? a. C. Nonfiction is intended only for entertainment. 49. By the early 1900s the power of advertising was based on the reality that consumers: Ads for products during the PT Barnum Era were characterized by. New Emmerdale vicar branded 'too good to be true' liverpoolecho.co.uk - Sophie McCoid Emmerdale viewers were quick to question the new vicar Charles' motives on tonight's episode, with some suspecting he could be an Price setters must watch cost more closely than price takers c. A health provider in a competitive market is usually a price taker e. All of the Four major carpet companies are located in Georgia*** c. Georgia is a world leader in carpet production*** d. Much of the textile industry's labor force is made up of immigrants from Europe The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. By the late 1800s, manufacturers were developing brand names. 75. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? 54. 72. Which of the following is true about the designer era of advertising? 58. Which of the following is true of branded entertainment? 59. Which of the following is a major factor that gave rise to advertising? With the addition of new channels like mobile apps and other new technologies,: d. e-commerce and m-commerce has changed the way people shop. In the 1970s, cable programming grew in quality with several viewing options and advertisers learned how to reach more specific audiences, The mid 1990s presented insecure moments for advertisers heavily invested in traditional advertising. Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves. 76. This new marketing has been used again and again in movies, to the 73. In the 1970s, there was a growing concern over what effect $200 million a year in advertising had on children. ____ became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade, During the 1970s, the ______ demanded a higher standard of honest and disclosure from the advertising industry. B) branded entertainment Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are … A) The reach of a national newspaper such as USA Today is comparable to the reach of network television. 52. Which of the following is true about advertising during the great depression? Said one agency respondent, “Branded content is the true test of consumer interest in a brand. c. Advertisers adopted a tough, no-frills advertising style. 46. In the 17th century, printed advertisements were published in the newsbooks. -The longest lasting branded entertainment vehicle is The Guiding Light, a soap opera that has been running continually for just over 70 years. 77. Which of the following is true about advertisements in the preindustrialization era? Ads in the designer era were marked by. In the early and mid-1800s, soaps were made from animal fats. 1. A. During which era were big businesses and advertising viewed with suspicion? 67. a. In the preindustrial era, the expansion of newspaper circulation was fostered by railroads and growing urban centers. Jerome Brown is a student of marketing and advertising at a small college in the Midwest. The ad simply said. Which of the following is not true? National firms started putting names on their products because. It blends advertising and integrated brand promotion with entertainment. Which one of the following is a way to improve the S/Q rating of branded pairs produced at a particular production facility? During the pre-industrialization era, advertisements appeared in. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech" _________, therefore, gets more first amendment protection than ordinary advertising does. Ads for products during the "P.T. The 1970s was America's age of , and the advertising of the time reflected this. Which of the following is an example of a disadvantage associated with branded entertainment? “content hubs,” “branded entertainment” and even “custom video.” Above are some of the more ways agencies defined it. Which of the following is true about the designer era of advertising? Why Branded Content Works Better Than Traditional Advertising a. The result was a product that floated in water due to an excess amount of air. During the , advertising messages were primarily informational in nature. a. It would not exist without the marketer's support. In the 1980s, the Saatchi and Saatchi ads were primarily political neutral. Using events, product placement, and branded entertainment in an IBP makes the rules for its success easy to pin down. d. Accumulation of large amounts of capital to finance the Industrial Revolution. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. 43. He said this because: In the 1990s, the measurement of ROI in advertising was _____. He has been given the task of researching the history of modern advertising as a part of a group presentation. By the late 1800s, manufacturers were developing brand names. 78. 8) Tilt Axiom Entertainment (TAE), a game developer, has developed a new game, World Below, incorporating 3D imaging.In order to get wider distribution, TAE took part in the Gaming Entertainment Expo, hoping to sell the game to a distributor. Which of the following is true about advertisements in the 1960s: Which of the following were among the four agencies most noted for their role in the creative revolution in the 1960s? 74. Banks considered advertising to be a sign of financial weakness. D. Nonfiction can contain facts, opinions, and ideas. Which of the following is true of branded entertainment? Which of the following is true about advertisements in the pre industrialization era? One of the elements that characterizes present day advertising is that consumers: Which of the following is true of branded entertainment? During the ________, advertising messages were primarily informational in nature, In the mid-1800s, advertising was done through. It blends advertising and integrated brand promotion with entertainment. 94. Which of the following is true about textiles and Georgia's economy? A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? 51. Which of the following types of advertisements evolved during the 1920s? a) Direct sale from the manufacturer to consumerb) Sale through brokersc) Sale through specialist retail outletsd) Sale through many general retail outlets How to make justice-oriented branded entertainment As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political. 39. Which of the following is true about advertisements in the 1960s? Which one of the following actions is certain to result in higher production costs per branded pair at one of your company's production facilities? They made most of the purchasing decisions for the household. In the late 1880s, a few companies began putting names and labels on previously unmarked products and branding began. 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